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Title: A comparison of the cost of generic and branded food products in Australian supermarkets
Authors: Chapman K; Innes-Hughes C; Goldsbury DE; Bridget Kelly; Bauman A; Allman-Farinelli M
Categories: Prevention - Resources and Infrastructure
Year: 2012
Journal Title: Public Health Nutrition
Volume: 16
Issue: 5
Page number start: 894
Page number end: 900
Abstract: AbstractObjective: Food cost is an important factor influencing the consumption ofnutritious foods and subsequent chronic disease risk. The present study com-pared the cost of branded food products with their generic equivalents across arange of food categories.Setting: The survey was conducted within two major supermarket chains acrosssix locations in Sydney, Australia (n12).Design: Price differences were calculated for ‘core’ (nutrient dense and low inenergy) and ‘extra’ (high in undesirable nutrients and/or energy) packaged foods(n22) between generic and branded items.Results: A cost saving of 44 % was found by purchasing generic over brandedproducts across all food categories. The most significant savings were for corefoods, such as bread and cereals, and the smallest cost savings were seen for fruitproducts. There was little variation in cost saving between branded and genericproducts by socio-economic status of the supermarket location.Conclusions: The large price differential between branded and generic foodproducts implies that consumers, particularly those on lower incomes, couldbenefit financially from purchasing generic items. The promotion of core genericproducts may be an effective strategy to assist people on lower incomes to meetdietary guidelines. A comparison of the cost of generic and branded food products in Australian supermarkets (PDF Download Available). Available from: [accessed Feb 07 2018].
Division: Cancer Research Division
DOI: doi:10.1017/S1368980012000961
Appears in Collections:Research Articles

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