Search publications
Full metadata record
DC FieldValueLanguage
dc.contributor.authorKelly Ben
dc.contributor.authorBaur LAen
dc.contributor.authorBauman AEen
dc.contributor.authorKing Len
dc.contributor.authorChapman Ken
dc.contributor.authorSmith BJen
dc.date.accessioned2015-02-17T09:43:38Zen
dc.date.available2015-02-17T09:43:38Zen
dc.date.issued2013en
dc.identifier.govdocCP30en
dc.identifier.urihttp://researchpubs.cancercouncil.com.au/cancercounciljspui/handle/1/1633en
dc.description.abstractOBJECTIVE: To determine parents' and children's attitudes towards food, beverage and alcohol sponsorship of elite and children's sports and the acceptability of policies and alternative funding models to limit this sponsorship. DESIGN: Telephone surveys were conducted with parents in February-May 2011. One child from each household was invited to complete an online survey. Surveys assessed parents' perceptions about the influence of sponsorship on children and support for limiting sponsorship, and children's awareness of and attitudes towards sponsors. SETTING: Randomly sampled households in New South Wales, Australia. SUBJECTS: Parents (n 825) and children aged 10-16 years (n = 243). RESULTS: Three-quarters of parents supported the introduction of policies to restrict unhealthy food, beverage and alcohol sponsorship of children's and elite sports. More parents (81 %) supported the introduction of alternative funding models to allow these companies to sponsor sport provided there was no visible branding. Two-thirds of children recalled sponsors of their favourite elite sports team/athlete, with 428 sponsors recalled. Of these, 11 % were food/beverage companies and 3 % were alcohol-related. For 39 % of sponsors, children reported feeling better about the company after it had sponsored a team/athlete. CONCLUSIONS: Australian parents support restrictions on unhealthy food, beverage and alcohol sport sponsorship. Children's positive associations regarding sponsors are likely to be linked to brand preferences and usageen
dc.language.isoenen
dc.subject.otherPrevention - Dietary Interventions to Reduce Cancer Risk and Nutritional Science in Cancer Preventionen
dc.titleViews of children and parents on limiting unhealthy food, drink and alcohol sponsorship of elite and children's sportsen
dc.typePeer Reviewed Journal Articleen
dc.subject.keywordsAdolescenten
dc.subject.keywordsData Collectionen
dc.subject.keywordsDieten
dc.subject.keywordsFamily Characteristicsen
dc.subject.keywordsFemaleen
dc.subject.keywordsFooden
dc.subject.keywordsFood Industryen
dc.subject.keywordsHealthen
dc.subject.keywordsHumansen
dc.subject.keywordsInterviews as Topicen
dc.subject.keywordsMaleen
dc.subject.keywordsAdulten
dc.subject.keywordsMarketingen
dc.subject.keywordsNew South Walesen
dc.subject.keywordsParentsen
dc.subject.keywordsPerceptionen
dc.subject.keywordsPolicyen
dc.subject.keywordsPublic Healthen
dc.subject.keywordsSportsen
dc.subject.keywordsAgeden
dc.subject.keywordsAlcohol Drinkingen
dc.subject.keywordsAttitude to Healthen
dc.subject.keywordsAustraliaen
dc.subject.keywordsBeveragesen
dc.subject.keywordsChilden
dc.subject.keywordsComprehensionen
dc.identifier.journaltitlePublic Health Nutritionen
dc.identifier.volume16en
dc.identifier.issue1en
dc.identifier.pagestart130en
dc.identifier.pageend135en
dc.identifier.doi10.1017/S1368980012001188en
dc.identifier.doiotherS1368980012001188 [pii]en
dc.identifier.divisionCancer Research Division-
Appears in Collections:Research Articles

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.